website design for real estate brokerage

situation:

dailand real estate, a new bespoke brokerage targeting the luxury housing market in florida, needed a website to establish their brand and showcase their properties. the website had to pull data from the MLS to display both current listings and a portfolio of previously sold homes. additionally, the site needed to highlight their various services, including appraisals, home showings, buying and selling homes, and home valuations.

task:

my goal was to design a visually stunning, luxury-branded product that not only represented dailand real estate’s unique identity but also provided essential functionality for their clients. the site had to be optimized for SEO to increase visibility and include Google My Business integration to establish their online presence.

action:

i led the entire product design and branding, ensuring a cohesive, luxury-focused user experience. this included:

• branding & product design: established a unique, high-end brand identity that resonated with the luxury market, including the design of visual elements, user flows, and layout to reflect the high-caliber nature of dailand real estate.

• property integration: developed functionality that pulled live property data from the MLS, allowing users to view current inventory and past sales.

• service showcase: designed pages to clearly present dailand’s services, such as appraisals, buying and selling homes, and valuations, ensuring an intuitive user experience.

• SEO & branding: implemented an SEO strategy that included metadata optimization and content structuring, along with setting up Google My Business to improve search visibility. i also designed a unique, luxurious brand identity for the site, ensuring it matched the high-end market they served.

result:

the product was successfully launched, providing dailand real estate with a powerful platform to showcase their properties and services. their online presence grew rapidly thanks to effective SEO, and the client was thrilled with the product’s design and functionality, helping them build credibility in the competitive florida luxury market.